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GLS Group works with you to create a customized program to help boost your brand voice

GLS Group offers customized programs to help your company strengthen it brand voice which is extremely important for your employees and your customers!How Does Brand Voice Work?

Brand values are what you are, but brand voice is how you say it. A strong brand voice will really resonate with the customers that you want to keep that will be your forever clients. Moreover, your voice really impacts you, your employees, and your clients and their affiliates. Every single touchpoint with a company is included in voice. So, your brand's voice is extremely important.

Examples of Big Brands with Big Voices:

Sharpie:

Their voice is all about inspiring their customers to be bold, courageous, and permanent. Their word choice, their font, their color, they're all very bold!GLS Group shares Sharpies example of a strong brand voice

Coca-Cola:

You know you've got a strong voice if you can take a logo off of a piece and still know who it is. With this example, Coca-Cola uses their "open happiness" theme. Everything throughout this campaign has the same happiness voice.

 GLS Group shares Coca-Cola's Open Happiness campaign as an example of a brand with a strong voice

Chick-fil-a:

Chick-fil-a's voice is really mannerly. Most places when you say thank you, they say you're welcome. But, at Chick Fillet it's their policy to say, "My Pleasure." This kind of voice is going to resonate with people that can appreciate good manners and those are the customers they want.

That's their stance as a company and as a brand and people appreciate them because of their excellent customer service. This is how they showcase it allowing them to carry that voice throughout everything they do.


Dollar Shave Club:

Their voice is straightforward with no fluff. However, they're full of personality as they're funny and a bit edgy. 

Dollar shave club has a very strong brand voice| GLS Group

The Voice Inside

At GLS Group we can help our clients with their voice. We create custom recognition incentive programs. We start by honing in on your voice based on your company's values. It starts inside with the employees with everything from how your employees answer the phone. Customers can feel the culture that they have within the company. 

So, our services start with that voice inside, and then we bring it outside with the branded merchandise programs, gift programs, and loyalty programs that show your voice to your prospects and customers!


If you feel that you need help finding your companies voice or you need to strengthen that voice, contact us today!
GLS Group offers customized programs to help your company strengthen it brand voice which is extremely important for your employees and your customers!

Most Recent

Why Your Brand's Voice is So Important

By GLS Group
April 03, 2019 Category: Brand Voice, Customer Engagement

How Does Brand Voice Work? Brand values are what you are, but brand voice is how you say it. A strongbrand voice will really resonate with the customers that you want to keep that will be your forever clients. Moreover, yourvoice really impacts you, your employees, and your clients and their affiliates. Every single touchpoint with a company is included in voice. So, your brands voice is extremely important. Examples of Big Brands with Big Voices: Sharpie: Their voice is all about inspiring their customers to be bold, courageous, and permanent. Their word choice, their font, their color, theyre all very bold! Coca-Cola: You know youve got a strong voice if you can take a logo off of a piece and still know who it is. With this example, Coca-Cola uses their open happiness theme. Everything throughout this campaign has the same happiness voice. Chick-fil-a: Chick-fil-as voice is really mannerly. Most places when you say thank you, they say youre welcome. But, at Chick Fillet its

How Loyalty Programs Surpass Discounts

By GLS Group
March 27, 2019 Category: Customer Engagement, Loyalty Programs

How Loyalty Programs Surpass Discounts At GLS Group, we specialize in helping employers and companies engage with their customers in order to retain them, attract new customers, and grow sales. A very common way many companies do this is with discounts. While there are many benefits of discounts, there are also multiple drawbacks. Why Companies Use Discounts Discounts seem to be a quick and easy fix that companies can use to attract a crowd. They are often used to entice new clients, for engagement, retention, to win back an old client, or to increase sales. However, there are a lot of pitfalls in using discounts. Why Discounts Hurt More Than They Help After so many discounts or coupons from the same company, the customers begin to expect them rather than think of them as a special treat. After a while, how often will these customers go shopping at this store without the coupon? Especially when they know that if they hold out a few days, there will be a new coupon in the mail. Moreover,

Why Try the Three Tier Approach

By GLS Group
March 19, 2019 Category: Employee Recognition, Profitability,

Why Try the Three Tiers of Employee Engagement Approach? Employee Engagement can be an enormous challenge for some employers, which can make or break the company as it really affects their profitability and success. At GLS Group, we have many custom solutions for your companys engagement issues such as a three-tiered approach to employee recognition. How Do the Three Tiers Work? First Tier: The Organizational Level The Organizational Level is the most personal form of recognition. It is a celebration of each individual person in the company. This level offers typical awards such as new-hire programs, retirement gifts, wellness incentives, and time for life events such as birthdays and marriages. This tier shows the company respects what matters to each person in the business. Second Tier: The Top Down Level The Top Down Level focuses more on what each employee is specifically contributing to the company. Likewise, the awards in this tier are manager driven awards that are designed

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