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GLS Group works with you to create a customized program to help boost your brand voice

How Does Brand Voice Work?

Brand values are what you are, but brand voice is how you say it. A strong brand voice will really resonate with the customers that you want to keep that will be your forever clients. Moreover, your voice really impacts you, your employees, and your clients and their affiliates. Every single touchpoint with a company is included in voice. So, your brand's voice is extremely important.

Examples of Big Brands with Big Voices:

Sharpie:

Their voice is all about inspiring their customers to be bold, courageous, and permanent. Their word choice, their font, their color, they're all very bold! GLS Group shares Sharpies example of a strong brand voice

Coca-Cola:

You know you've got a strong voice if you can take a logo off of a piece and still know who it is. With this example, Coca-Cola uses their "open happiness" theme. Everything throughout this campaign has the same happiness voice.

Chick-fil-a:

Chick-fil-a's voice is really mannerly. Most places when you say thank you, they say you're welcome. But, at Chick Fillet it's their policy to say, "My Pleasure." This kind of voice is going to resonate with people that can appreciate good manners and those are the customers they want.

That's their stance as a company and as a brand and people appreciate them because of their excellent customer service. This is how they showcase it allowing them to carry that voice throughout everything they do.

Dollar Shave Club:

Their voice is straightforward with no fluff. However, they're full of personality as they're funny and a bit edgy.

Dollar shave club has a very strong brand voice| GLS Group

The Voice Inside

At GLS Group we can help our clients with their voice. We create custom recognition incentive programs. We start by honing in on your voice based on your company's values. It starts inside with the employees with everything from how your employees answer the phone. Customers can feel the culture that they have within the company.

So, our services start with that voice inside, and then we bring it outside with the branded merchandise programs, gift programs, and loyalty programs that show your voice to your prospects and customers!

If you feel that you need help finding your companies voice or you need to strengthen that voice, contact us today!
GLS Group offers customized programs to help your company strengthen it brand voice which is extremely important for your employees and your customers!

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Most Recent

How to Build Brand Trust | Branding Recognition | Cleveland, Ohio

By GLS Group
June 12, 2019 Category: Branding, Brand Trust

How to Build Brand Trust At GLS Group, we specialize in branding merchandise programs and employee recognition programs for companies. A major part of what we do is helping our clients build brand trust with their customers. Why is Brand Trust Important? Your brand is who your company is, and it is what people think when they see your logo or any part of your company. If you want to have a good relationship with your customers and your prospective customers, it is essential to have a strong, consistent, and reputable brand that people will trust! Five Effective Ways for You to Build Brand Trust: 1. The first way to build brand trust is to have a clear value proposition. That means to clearly tell your prospects why they should want to buy from you, what they can expect from you, and why youre better than the other companies out there. 2. The second way to build brand trust is through your content. You want to convey the benefits of your product rather than just all your selling

Why Your Brand's Voice is So Important

By GLS Group
April 03, 2019 Category: Brand Voice, Customer Engagement

How Does Brand Voice Work? Brand values are what you are, but brand voice is how you say it. A strongbrand voice will really resonate with the customers that you want to keep that will be your forever clients. Moreover, yourvoice really impacts you, your employees, and your clients and their affiliates. Every single touchpoint with a company is included in voice. So, your brands voice is extremely important. Examples of Big Brands with Big Voices: Sharpie: Their voice is all about inspiring their customers to be bold, courageous, and permanent. Their word choice, their font, their color, theyre all very bold! Coca-Cola: You know youve got a strong voice if you can take a logo off of a piece and still know who it is. With this example, Coca-Cola uses their open happiness theme. Everything throughout this campaign has the same happiness voice. Chick-fil-a: Chick-fil-as voice is really mannerly. Most places when you say thank you, they say youre welcome. But, at Chick Fillet its

How Loyalty Programs Surpass Discounts

By GLS Group
March 27, 2019 Category: Customer Engagement, Loyalty Programs

How Loyalty Programs Surpass Discounts At GLS Group, we specialize in helping employers and companies engage with their customers in order to retain them, attract new customers, and grow sales. A very common way many companies do this is with discounts. While there are many benefits of discounts, there are also multiple drawbacks. Why Companies Use Discounts Discounts seem to be a quick and easy fix that companies can use to attract a crowd. They are often used to entice new clients, for engagement, retention, to win back an old client, or to increase sales. However, there are a lot of pitfalls in using discounts. Why Discounts Hurt More Than They Help After so many discounts or coupons from the same company, the customers begin to expect them rather than think of them as a special treat. After a while, how often will these customers go shopping at this store without the coupon? Especially when they know that if they hold out a few days, there will be a new coupon in the mail. Moreover,

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