Why Brand Continuity is Important

Why Brand Continuity is Important | GLS Group | Brand Merchandise & Recognition Programs

Your brand is your company’s distinguishing factor, your logo, your mark, your identifier, your brand is you! Your brand is what separates you from the competition and what keeps your customers loyal to you. The bottom line is your brand increases your company’s profitability and increases customer engagement. So why would you want to change it

Brand Awareness links to perceived quality, customer loyalty, purchase intention and overall profitability for a business. | GLS Group

Often times, a company wants to modify its logo based on personal preferences when in fact, they are actually damaging their brand. Branding needs to be consistent and easy to recognize as it makes potential buyers feel more at ease. People buy and use what they are familiar with and will second guess the things they aren’t 100% sure on. Purchase intention is directly tied to the buyer’s feeling of trust – this will affect your profitability.

How the Best Brands Do It

The companies who have grown into recognizable brands have no trouble bringing in new buyers and keeping customers loyal. 


The Importance of Brand Continuity - Apple Example of Logo Usage

Apple is one of the most recognizable brands on the market with products that are very popular; however, they are more expensive than other competitor’s products. Buyers will gladly pay the extra money for Apple’s brand name, but will they pay for a slightly different logo? Even the smallest changes can make a brand unrecognizable or even look like a knock-off. So, will your potential buyer pay the big bucks for uncertainty? Certainly not.


The Importance of Brand Continuity - Uber Example of Logo Usage

Another big brand is Uber, an app where we have a stranger pick us up and drive us anywhere we want. At first, it sounds like a dangerous thing to do, however, Uber has taken all precautions to keep its users safe by conducting background checks, providing a GPS location at all times, a driver rating system, and more. 

They provide information about the driver, the car, and have the driver display an Uber logo decal on the car for those users who aren’t car savvy. But, what if your driver pulled up and the car is the same color, make, and model but that decal that says “Uber,” looks off. Would you feel safe getting in that car if the logo wasn’t the one you know?

Other Examples

Watch the video to hear about our other examples.

The Importance of Brand Continuity - Facebook Example of Logo Usage

The Importance of Brand Continuity - Mcdonalds Example of Logo Usage

Continuity is Key

Next time you think about switching up your company’s logo, remember that brand consistency is essential for retaining customers and that it can affect the profitability of your business. The first step is to develop your brand. You then need to utilize it to become recognizable and build trust with your clients and potential buyers.

Branding and recognition are what we do. Contact us today if you have questions or check out our Blog to learn more. 

Why Brand Continuity is Important | GLS Group | Branded Merchandise & Recognition Programs

Loading Form...
Loading Form...
Most Recent

Why Your Brand's Voice is So Important

By GLS Group
April 03, 2019 Category: Brand Voice, Customer Engagement

How Does Brand Voice Work? Brand values are what you are, but brand voice is how you say it. A strongbrand voice will really resonate with the customers that you want to keep that will be your forever clients. Moreover, yourvoice really impacts you, your employees, and your clients and their affiliates. Every single touchpoint with a company is included in voice. So, your brands voice is extremely important. Examples of Big Brands with Big Voices: Sharpie: Their voice is all about inspiring their customers to be bold, courageous, and permanent. Their word choice, their font, their color, theyre all very bold! Coca-Cola: You know youve got a strong voice if you can take a logo off of a piece and still know who it is. With this example, Coca-Cola uses their open happiness theme. Everything throughout this campaign has the same happiness voice. Chick-fil-a: Chick-fil-as voice is really mannerly. Most places when you say thank you, they say youre welcome. But, at Chick Fillet its

How Loyalty Programs Surpass Discounts

By GLS Group
March 27, 2019 Category: Customer Engagement, Loyalty Programs

How Loyalty Programs Surpass Discounts At GLS Group, we specialize in helping employers and companies engage with their customers in order to retain them, attract new customers, and grow sales. A very common way many companies do this is with discounts. While there are many benefits of discounts, there are also multiple drawbacks. Why Companies Use Discounts Discounts seem to be a quick and easy fix that companies can use to attract a crowd. They are often used to entice new clients, for engagement, retention, to win back an old client, or to increase sales. However, there are a lot of pitfalls in using discounts. Why Discounts Hurt More Than They Help After so many discounts or coupons from the same company, the customers begin to expect them rather than think of them as a special treat. After a while, how often will these customers go shopping at this store without the coupon? Especially when they know that if they hold out a few days, there will be a new coupon in the mail. Moreover,

Why Try the Three Tier Approach

By GLS Group
March 19, 2019 Category: Employee Recognition, Profitability,

Why Try the Three Tiers of Employee Engagement Approach? Employee Engagement can be an enormous challenge for some employers, which can make or break the company as it really affects their profitability and success. At GLS Group, we have many custom solutions for your companys engagement issues such as a three-tiered approach to employee recognition. How Do the Three Tiers Work? First Tier: The Organizational Level The Organizational Level is the most personal form of recognition. It is a celebration of each individual person in the company. This level offers typical awards such as new-hire programs, retirement gifts, wellness incentives, and time for life events such as birthdays and marriages. This tier shows the company respects what matters to each person in the business. Second Tier: The Top Down Level The Top Down Level focuses more on what each employee is specifically contributing to the company. Likewise, the awards in this tier are manager driven awards that are designed

Employee Recognition (5)
Employee Engagement (4)
Branding (3)
Company Culture (2)
Productivity (2)
Brand Recognition (2)
Profitability (2)
Customer Engagement (2)
Loyalty Programs (1)
Brand Voice (1)
+ Show More
All Rights Reserved GLS Group, Inc.
Powered by Virteom Logo Virteom