How to Increase Brand Recognition with a Company Store

How to Increase Brand Recognition with a Company StoreHow to Increase Brand Recognition with a Company Store

At GLS Group, we help our customers grow their business with custom programs geared toward brand recognition and employee engagement. One of the most important aspects of brand recognition is consistency.

Why is Brand Consistency Essential?

62% of consumers expect a consistent experience across all platforms. Your brand helps guide your customers, and if they are at all confused by your branding or the message it sends, you could find yourself losing business. 

One of our newest clients is a larger business with a nationwide presence. However, they had an issue with their branding, which was that each location across the country had different sources for their branded merchandise. This led to inconsistent brands and confused customers. 

But that is nothing a little help from GLS can't fix! We provided them with a company store with consistently branded merchandise that can be accessed from any of their locations. 

How Can a Company Store Help with Brand Recognition?

Think of GLS Group as an extension of your marketing team. We create new and unique ways for you to increase your business through programs such as company stores. A company store from GLS will always provide consistent and accurate:

  • Logo
  • Fonts
  • Imagery
  • Taglines

If your company is struggling with brand and consistency, contact us at GLS Group today. We specialize in helping our clients grow their businesses, increase their brand visibility, and much more. 

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