How to Build Brand Trust with Social Proof

Building your company's brand is one of the most important things you can do to become a successful business. A strong brand is a brand that builds trust with your customers. A brand that invokes an emotional connection between your brand and your customers. One way to build brand trust is through social proof.

How to Build Brand Trust Online

The Numbers Don't Lie

Customers are 90% more likely to trust their peers over advertising when it comes to purchasing decision.

88% of consumers trust online reviews as much as they trust personal recommendations. Online reviews are a great way to build trust! 61% of consumers read reviews before making a purchase.

We live in an age of technology, so to a lot of people, online reviews hold just as much weight as someone you know telling you to trust the business.

Testimonials Tell a Story About Your Business

Testimonials are another great way to prove trust. They show credibility. They can create an emotional connection, and they're really a story about that person's purchase or interaction with your brand.

How to Build Brand Trust in Person

Another way that you can build brand trust with your customers that is with awards. This is an example of an award that one of our clients gives to their top-selling dealers. So, what happens is that dealer's customers, or prospects walk in the door, and they see that they are a top performer with this manufacturer. It builds their credibility. 

Building trust in your brand through social proof is definitely a key aspect to building that trust which leads to better sales, leads to more understanding internally and externally about who you are as a company, what you do, and how you provide value to your customers.

If you want to learn more about building your brand trust through social proof and other ways you can connect with your customers and your employees, contact us at GLS Group today. We specialize in brand merchandise and employee recognition programs and can help you with your branding strategy!