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How to build Brand Trust with Social Proof | GLS GROUPHow to Build Brand Trust with Social Proof

Building your company's brand is one of the most important things you can do to become a successful business. A strong brand is a brand that builds trust with your customers. A brand that invokes an emotional connection between your brand and your customers. One way to build brand trust is through social proof.

How to Build Brand Trust Online

The Numbers Don't Lie

Customers are 90% more likely to trust their peers over advertising when it comes to purchasing decision.

88% of consumers trust online reviews as much as they trust personal recommendations. Online reviews are a great way to build trust! 61% of consumers read reviews before making a purchase.

We live in an age of technology, so to a lot of people, online reviews hold just as much weight as someone you know telling you to trust the business.

Testimonials Tell a Story About Your Business

Testimonials are another great way to prove trust. They show credibility. They can create an emotional connection, and they're really a story about that person's purchase or interaction with your brand.

Awards build brand trust through social proof | GLS Group | Cleveland, OhioHow to Build Brand Trust in Person

Another way that you can build brand trust with your customers that is with awards. This is an example of an award that one of our clients gives to their top-selling dealers. So, what happens is that dealer's customers, or prospects walk in the door, and they see that they are a top performer with this manufacturer. It builds their credibility. 

Building trust in your brand through social proof is definitely a key aspect to building that trust which leads to better sales, leads to more understanding internally and externally about who you are as a company, what you do, and how you provide value to your customers.


If you want to learn more about building your brand trust through social proof and other ways you can connect with your customers and your employees, contact us at GLS Group today. We specialize in brand merchandise and employee recognition programs and can help you with your branding strategy!

How to build Brand Trust with Social Proof | GLS GROUP

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How to Build Brand Trust with Social Proof

By GLS Group
July 10, 2019 Category: Brand Trust

How to Build Brand Trust with Social Proof Building your companys brand is one of the most important things you can do to become a successful business. A strong brand is a brand that builds trust with your customers. A brand that invokes an emotional connection between your brand and your customers. One way to build brand trust is through social proof. How to Build Brand Trust Online The Numbers Dont Lie Customers are 90% more likely to trust their peers over advertising when it comes to purchasing decision. 88% of consumers trust online reviews as much as they trust personal recommendations. Online reviews are a great way to build trust! 61% of consumers read reviews before making a purchase. We live in an age of technology, so to a lot of people, online reviews hold just as much weight as someone you know telling you to trust the business. Testimonials Tell a Story About Your Business Testimonials are another great way to prove trust. They show credibility. They can create an

How to Build Brand Trust with Consistency

By GLS Group
July 03, 2019 Category: Brand Trust

How to Build Brand Trust with Consistency It is essential to build brand trust with your customers; otherwise, you risk losing them to your competitors. In order to successfully gain your customers trust, you have to build a brand that is trustworthy. One staple of a brand that is trustworthy is consistency. Why Consistency is Important to Build Brand Trust Consistency in your branding tells your customers that you know who you are and what you want to do. If you are always changing your ads to cater to different audiences, your brand will feel less trustworthy. There are four major categories where your brands consistency comes into play: tone, voice, imagery, and core values. Dos Equis Ads are Always Consistent Tone: The tone of your brand is the character of your brand. Dos Equis has the same laidback and funny tone throughout their entire ad campaign. As an example, the Most Interesting Man has won them all the Lifetime Achievement Award twice. Mosquitoes refuse to bite him

How to Build Brand Trust with Content

By GLS Group
June 26, 2019 Category: Brand Trust, Content

Building Trust in Your Brand with Content Building brand trust is essential to the success of your business as it is important to your customers. If your prospective customers dont feel like they can trust your brand, they are going to go to someone else. Likewise, if your current customers dont feel trust through your brand, they will leave for another brand that seems more trustworthy. How to Build Brand Trust with Content The bestway to build brand trust through content is with your focus. Content needs to be focused on the customers benefits versus your own selling points. Nobody wants to talk to the guy at the party whos only talking about himself; instead, you talk to the guy thats engaging you. 65% of consumers feel a brand is trustworthy after they read educational content from the brands. One week after reading educational content, 74% of consumers view the brand as positive. Thats an 8% increase since initially reading the content. There are different types of contents: Educational Strategies Solutions Tips An

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