Delivery is another essential part of building brand trust. It is necessary to fulfill your promises to your customers, or they will not trust your brand.
Delivery is an important part of building your brand trust. Delivery doesn't just have to be getting a package delivered on time, but it is also the delivery of your customer service. Your delivery should always fulfill your brand's promise.
If someone expects something, they want it. If your brand says they will do something such as set a delivery date or set a price, your customer expects that to be true. If you do not deliver that promise, then you will lose brand trust, which will have an extremely negative impact on your business.
The only surprise in your brand's delivery should be over delivery! The only time you want your customers to be surprised is when they get something that goes above and beyond their expectations of what you promised.
An example of how over-delivery can build brand trust is in this testimonial we received from a client of ours. This award recipients expected "a small peanut-sized knife," and he was surprised because he got a full-size Buck folding knife. Then it goes on to say how he's going on a special fishing trip, and he's surprised at our generosity and how happy he is with the knife at the end. He sums it up by saying, "thank you for extreme above and beyond customer service. It's greatly appreciated."
This was an award recipient that wanted to redeem award points and to get some branded merchandise off of the company store the company he works at. GLS Group built this store for their company and designed this program for them to help with employee recognition.
If you're interested in learning about how to build trust in your brand, GLS can help you create a brand strategy. These programs can improve the reach of your brand and improve your sales, improve the company morale and all these things are affected by the trust in your brand.