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Building Trust in Your Brand with Content

Building brand trust is essential to the success of your business as it is important to your customers. If your prospective customers don't feel like they can trust your brand, they are going to go to someone else. Likewise, if your current customers don't feel trust through your brand, they will leave for another brand that seems more trustworthy.

How to Build Brand Trust with Content

The best way to build brand trust through content is with your focus. Content needs to be focused on the customer's benefits versus your own selling points. Nobody wants to talk to the guy at the party who's only talking about himself; instead, you talk to the guy that's engaging you.

65% of consumers feel a brand is trustworthy after they read educational content from the brands.

One week after reading educational content, 74% of consumers view the brand as positive.

That's an 8% increase since initially reading the content.

There are different types of contents:

Educational
Strategies
Solutions
Tips

An example of how to focus your content on your customers is this journal made by Lusso, a cosmetic company. Instead of just putting their logo on the journal, they have also added educational information about the company and tips on how to use the cosmetics.

At GLS Group, we specialize in building brand trust through branded merchandise and incentive programs. If you want to start building trust with your customers, contact us at GLS today.

GLS Group in Cleveland helps you build brand trust with focused content.

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Posted by GLS Group in Brand Trust, Content

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How to Build Brand Trust with Social Proof

By GLS Group
July 10, 2019 Category: Brand Trust

How to Build Brand Trust with Social Proof Building your companys brand is one of the most important things you can do to become a successful business. A strong brand is a brand that builds trust with your customers. A brand that invokes an emotional connection between your brand and your customers. One way to build brand trust is through social proof. How to Build Brand Trust Online The Numbers Dont Lie Customers are 90% more likely to trust their peers over advertising when it comes to purchasing decision. 88% of consumers trust online reviews as much as they trust personal recommendations. Online reviews are a great way to build trust! 61% of consumers read reviews before making a purchase. We live in an age of technology, so to a lot of people, online reviews hold just as much weight as someone you know telling you to trust the business. Testimonials Tell a Story About Your Business Testimonials are another great way to prove trust. They show credibility. They can create an

How to Build Brand Trust with Consistency

By GLS Group
July 03, 2019 Category: Brand Trust

How to Build Brand Trust with Consistency It is essential to build brand trust with your customers; otherwise, you risk losing them to your competitors. In order to successfully gain your customers trust, you have to build a brand that is trustworthy. One staple of a brand that is trustworthy is consistency. Why Consistency is Important to Build Brand Trust Consistency in your branding tells your customers that you know who you are and what you want to do. If you are always changing your ads to cater to different audiences, your brand will feel less trustworthy. There are four major categories where your brands consistency comes into play: tone, voice, imagery, and core values. Dos Equis Ads are Always Consistent Tone: The tone of your brand is the character of your brand. Dos Equis has the same laidback and funny tone throughout their entire ad campaign. As an example, the Most Interesting Man has won them all the Lifetime Achievement Award twice. Mosquitoes refuse to bite him

How to Build Brand Trust with Content

By GLS Group
June 26, 2019 Category: Brand Trust, Content

Building Trust in Your Brand with Content Building brand trust is essential to the success of your business as it is important to your customers. If your prospective customers dont feel like they can trust your brand, they are going to go to someone else. Likewise, if your current customers dont feel trust through your brand, they will leave for another brand that seems more trustworthy. How to Build Brand Trust with Content The bestway to build brand trust through content is with your focus. Content needs to be focused on the customers benefits versus your own selling points. Nobody wants to talk to the guy at the party whos only talking about himself; instead, you talk to the guy thats engaging you. 65% of consumers feel a brand is trustworthy after they read educational content from the brands. One week after reading educational content, 74% of consumers view the brand as positive. Thats an 8% increase since initially reading the content. There are different types of contents: Educational Strategies Solutions Tips An

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Building Trust in Your Brand with Content

How to Build Brand Trust with Content

There are different types of contents:

How to Build Brand Trust with Social Proof

How to Build Brand Trust with Consistency

How to Build Brand Trust with Content

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