Building Trust in Your Brand with Content

Building brand trust is essential to the success of your business as it is important to your customers. If your prospective customers don't feel like they can trust your brand, they are going to go to someone else. Likewise, if your current customers don't feel trust through your brand, they will leave for another brand that seems more trustworthy.

How to Build Brand Trust with Content

The best way to build brand trust through content is with your focus. Content needs to be focused on the customer's benefits versus your own selling points. Nobody wants to talk to the guy at the party who's only talking about himself; instead, you talk to the guy that's engaging you. 

65% of consumers feel a brand is trustworthy after they read educational content from the brands.

One week after reading educational content, 74% of consumers view the brand as positive.

That's an 8% increase since initially reading the content.

There are different types of contents:

• Educational
• Strategies
• Solutions
• Tips

An example of how to focus your content on your customers is this journal made by Lusso, a cosmetic company. Instead of just putting their logo on the journal, they have also added educational information about the company and tips on how to use the cosmetics. 

At GLS Group, we specialize in building brand trust through branded merchandise and incentive programs. If you want to start building trust with your customers, contact us at GLS today.