Blog

How to build bran trust with consistency | GLS Group | Cleveland, OhioHow to Build Brand Trust with Consistency

It is essential to build brand trust with your customers; otherwise, you risk losing them to your competitors. In order to successfully gain your customer's trust, you have to build a brand that is trustworthy. One staple of a brand that is trustworthy is consistency. 

Why Consistency is Important to Build Brand Trust

Consistency in your branding tells your customers that you know who you are and what you want to do. If you are always changing your ads to cater to different audiences, your brand will feel less trustworthy.

There are four major categories where your brand's consistency comes into play: tone, voice, imagery, and core values.


Dos Equis Ads are Always Consistent

Tone:

The tone of your brand is the character of your brand. Dos Equis has the same laidback and funny tone throughout their entire ad campaign. As an example, the Most Interesting Man has won them all the Lifetime Achievement Award twice. Mosquitoes refuse to bite him purely out of respect. So, the point here is that the tone is consistent throughout all of the ads.

Voice:

Voice is the attitude of your ads. All of Dos Equis ads have similar voice some vary slightly, but the main voice is that they are playful and fun.

Imagery:

The imagery of the Dos Equis ads almost always revolve around "The Most Interesting Man." They invented this persona that could consistently show the tone, voice, and core values in the imagery.

Core Values:

All of Dos Equis company core values are displayed throughout their ad campaigns in one way or another. You can see that their values are the enjoyment of life, respect, and passion. 


At GLS Group, we specialize in building brand trust through branded merchandise and incentive programs. If you want to start building trust with your customers, contact us at GLS today.

How to build bran trust with consistency | GLS Group | Cleveland, Ohio

Loading Form...
Loading Form...
Most Recent

How to Build Brand Trust with Social Proof

By GLS Group
July 10, 2019 Category: Brand Trust

How to Build Brand Trust with Social Proof Building your companys brand is one of the most important things you can do to become a successful business. A strong brand is a brand that builds trust with your customers. A brand that invokes an emotional connection between your brand and your customers. One way to build brand trust is through social proof. How to Build Brand Trust Online The Numbers Dont Lie Customers are 90% more likely to trust their peers over advertising when it comes to purchasing decision. 88% of consumers trust online reviews as much as they trust personal recommendations. Online reviews are a great way to build trust! 61% of consumers read reviews before making a purchase. We live in an age of technology, so to a lot of people, online reviews hold just as much weight as someone you know telling you to trust the business. Testimonials Tell a Story About Your Business Testimonials are another great way to prove trust. They show credibility. They can create an

How to Build Brand Trust with Consistency

By GLS Group
July 03, 2019 Category: Brand Trust

How to Build Brand Trust with Consistency It is essential to build brand trust with your customers; otherwise, you risk losing them to your competitors. In order to successfully gain your customers trust, you have to build a brand that is trustworthy. One staple of a brand that is trustworthy is consistency. Why Consistency is Important to Build Brand Trust Consistency in your branding tells your customers that you know who you are and what you want to do. If you are always changing your ads to cater to different audiences, your brand will feel less trustworthy. There are four major categories where your brands consistency comes into play: tone, voice, imagery, and core values. Dos Equis Ads are Always Consistent Tone: The tone of your brand is the character of your brand. Dos Equis has the same laidback and funny tone throughout their entire ad campaign. As an example, the Most Interesting Man has won them all the Lifetime Achievement Award twice. Mosquitoes refuse to bite him

How to Build Brand Trust with Content

By GLS Group
June 26, 2019 Category: Brand Trust, Content

Building Trust in Your Brand with Content Building brand trust is essential to the success of your business as it is important to your customers. If your prospective customers dont feel like they can trust your brand, they are going to go to someone else. Likewise, if your current customers dont feel trust through your brand, they will leave for another brand that seems more trustworthy. How to Build Brand Trust with Content The bestway to build brand trust through content is with your focus. Content needs to be focused on the customers benefits versus your own selling points. Nobody wants to talk to the guy at the party whos only talking about himself; instead, you talk to the guy thats engaging you. 65% of consumers feel a brand is trustworthy after they read educational content from the brands. One week after reading educational content, 74% of consumers view the brand as positive. Thats an 8% increase since initially reading the content. There are different types of contents: Educational Strategies Solutions Tips An

Categories
Employee Recognition (5)
Brand Trust (5)
Employee Engagement (4)
Branding (4)
Brand Recognition (3)
Company Culture (2)
Productivity (2)
Profitability (2)
(2)
Customer Engagement (2)
Loyalty Programs (1)
Brand Voice (1)
Content (1)
+ Show More
©
All Rights Reserved GLS Group, Inc.
Powered by Virteom Logo Virteom