How to Build Brand Trust with a Clear Value Proposition

At the GLS Group, we help companies build brand trust with their employees, customers, and clients. One of the key ways that you can build brand trust is to have a clear value proposition.

A Clear Value Proposition

A value proposition is the heart of your marketing campaign—it is the main benefit consumer can expect when doing business with your brand. Every ad in your campaign should have:

• What are you selling?
• What is the benefit?
• Who are the prospects?
• Is there a bonus?
• Why are you better than the other guys?

Mercedes Value Proposition:

What are you selling? Make it obvious what you're selling, and here it's service, spare parts, and diagnosis.

What is the benefit? Clearly convey what the benefit is to the customer, and here it's that without service, things could be dangerous.

Who are the prospects? Clearly address who your customers are, and in this case, it's people that are concerned with safety. A competitive distinction here is they're saying, "the best or nothing at all." So, people who want the best and the safest are the targets for this ad.

Is there a bonus? The bonus here is that there is a discount and a free vehicle diagnostic. They're giving you an offer; something to incentivize the prospects to come to them.

Why are you better than the other guys? This Mercedes ad clearly states that you should expect the best in their service. That's targeting whom they are looking for and explaining that they are the best.

GLS Group offers you innovative ways to present your clear value proposition on a piece of branded merchandise, not just using an ad.

To learn more about branded merchandise, employee recognition, incentive programs, and how your brand strategy really feeds into those things and how you can make it work for your company, contact us at the GLS Group today!