How Clear Values Build Brand Trust

GLS Group Cleveland, Ohio Brand RecognitionHow to Build Brand Trust with a Clear Value Proposition

At the GLS Group, we help companies build brand trust with their employees, customers, and clients. One of the key ways that you can build brand trust is to have a clear value proposition.

A Clear Value Proposition

A value proposition is the heart of your marketing campaign—it is the main benefit consumer can expect when doing business with your brand. Every ad in your campaign should have:

  • What are you selling?
  • What is the benefit?
  • Who are the prospects?
  • Is there a bonus?
  • Why are you better than the other guys?

Mercedes Value Proposition:

Mercedes has brand trust | GLS GroupWhat are you selling? Make it obvious what you're selling, and here it's service, spare parts, and diagnosis.

What is the benefit? Clearly convey what the benefit is to the customer, and here it's that without service, things could be dangerous.

Who are the prospects? Clearly address who your customers are, and in this case, it's people that are concerned with safety. A competitive distinction here is they're saying, "the best or nothing at all." So, people who want the best and the safest are the targets for this ad.

Is there a bonus? The bonus here is that there is a discount and a free vehicle diagnostic. They're giving you an offer; something to incentivize the prospects to come to them.

Why are you better than the other guys? This Mercedes ad clearly states that you should expect the best in their service. That's targeting whom they are looking for and explaining that they are the best.

GLS Group offers you innovative ways to present your clear value proposition on a piece of branded merchandise, not just using an ad.

To learn more about branded merchandise, employee recognition, incentive programs, and how your brand strategy really feeds into those things and how you can make it work for your company, contact us at the GLS Group today!

GLS Group Cleveland, Ohio Brand Recognition

Loading Form...
Most Recent

How Cheap Promotional Products Diminish Your Brand Value

Posted By GLS Group
January 02, 2020 Category: Branded Merchandise

Are you using cheap promotional products to promote your brand? Do you know how that can affect your value?

How Much Should I Pay for Branded Merchandise and Customized Corporate Gifts?

Posted By GLS Group
December 26, 2019 Category: Branding, Promotional Products, Branded Merchandise

At GLS Group, we specialize in helping businesses grow through branded and promotional products and programs. We focus on making these services and products easy to attain and keep them

How to Make Good Use of Your Brand Marketing Budget

Posted By GLS Group
December 18, 2019 Category: Branded Merchandise, Company Store

If you are looking for a cost-effective and efficient way to build your brand and attract customers or employees, a company store through GLS is a great way to do

Loading Form...
All Rights Reserved GLS Group, Inc.
Powered by Virteom Logo Virteom