Blog

Why Try the Three Tier Approach

By GLS Group
March 19, 2019 Category: Employee Recognition, Profitability,

Why Try the Three Tiers of Employee Engagement Approach? Employee Engagement can be an enormous challenge for some employers, which can make or break the company as it really affects their profitability and success. At GLS Group, we have many custom solutions for your companys engagement issues such as a three-tiered approach to employee recognition. How Do the Three Tiers Work? First Tier: The Organizational Level The Organizational Level is the most personal form of recognition. It is a celebration of each individual person in the company. This level offers typical awards such as new-hire programs, retirement gifts, wellness incentives, and time for life events such as birthdays and marriages. This tier shows the company respects what matters to each person in the business. Second Tier: The Top Down Level The Top Down Level focuses more on what each employee is specifically contributing to the company. Likewise, the awards in this tier are manager driven awards that are designed

Why Brand Continuity is Important

By GLS Group
March 08, 2019 Category: Branding, Profitability, Brand Recognition

Why Brand Continuity is Important Your brand is your companys distinguishing factor, your logo, your mark, your identifier, your brand is you! Your brand is what separates you from the competition and what keeps your customers loyal to you. The bottom line is your brand increases your companys profitability and increases customer engagement. So why would you want to change it Often times, a company wants to modify its logo based on personal preferences when in fact, they are actually damaging their brand. Branding needs to be consistent and easy to recognize as it makes potential buyers feel more at ease. People buy and use what they are familiar with and will second guess the things they arent 100% sure on. Purchase intention is directly tied to the buyers feeling of trust this will affect your profitability. How the Best Brands Do It The companies who have grown into recognizable brands have no trouble bringing in new buyers and keeping customers loyal. Apple Apple is one