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Why Your Brand's Voice is So Important

By GLS Group
April 03, 2019 Category: Brand Voice, Customer Engagement

How Does Brand Voice Work? Brand values are what you are, but brand voice is how you say it. A strongbrand voice will really resonate with the customers that you want to keep that will be your forever clients. Moreover, yourvoice really impacts you, your employees, and your clients and their affiliates. Every single touchpoint with a company is included in voice. So, your brands voice is extremely important. Examples of Big Brands with Big Voices: Sharpie: Their voice is all about inspiring their customers to be bold, courageous, and permanent. Their word choice, their font, their color, theyre all very bold! Coca-Cola: You know youve got a strong voice if you can take a logo off of a piece and still know who it is. With this example, Coca-Cola uses their open happiness theme. Everything throughout this campaign has the same happiness voice. Chick-fil-a: Chick-fil-as voice is really mannerly. Most places when you say thank you, they say youre welcome. But, at Chick Fillet its

How Loyalty Programs Surpass Discounts

By GLS Group
March 27, 2019 Category: Customer Engagement, Loyalty Programs

How Loyalty Programs Surpass Discounts At GLS Group, we specialize in helping employers and companies engage with their customers in order to retain them, attract new customers, and grow sales. A very common way many companies do this is with discounts. While there are many benefits of discounts, there are also multiple drawbacks. Why Companies Use Discounts Discounts seem to be a quick and easy fix that companies can use to attract a crowd. They are often used to entice new clients, for engagement, retention, to win back an old client, or to increase sales. However, there are a lot of pitfalls in using discounts. Why Discounts Hurt More Than They Help After so many discounts or coupons from the same company, the customers begin to expect them rather than think of them as a special treat. After a while, how often will these customers go shopping at this store without the coupon? Especially when they know that if they hold out a few days, there will be a new coupon in the mail. Moreover,