Content without a strategy is just data. Content strategy considers the context in which the content is going to be consumed by the prospects.
91% of B2B marketers use content marketing a documented strategy for content yields higher levels of marketing content success. But only 37% of marketers have an actual documented strategy.
Your brand is what sets you apart from the competition. And people will buy from companies that they know and trust.
The main goal of a content strategy is to transform your brand from a commodity into something that has a life of its own. Many people may see a brand and think it's just a logo with a name, but that represents so much more than that, such as the company values.
Your content strategy could be to add value. So, why do people pay so much more for Belvedere vodka? Because it has that added value.
Next example is creating a conscious difference; everybody knows who the thick, rich one is.
People fall in love with the entire brand; not just the name. Toms Shoes is a great example. One of their campaigns is to wear your beliefs and then we've translated it here into a piece of branded merchandise. Rather than just putting your logo on a piece of branded merchandise, why not put your whole brand on a piece of branded merchandise.
If you want to learn more about how to build your brand through content strategy and why is it so important to build brand trust, then contact us at GLS Group today.