Blog

Is it Important to Have Content Strategy? | GLS GroupWhy is it Important to Have Content Strategy?

Content without a strategy is just data. Content strategy considers the context in which the content is going to be consumed by the prospects.

91% of B2B marketers use content marketing a documented strategy for content yields higher levels of marketing content success. But only 37% of marketers have an actual documented strategy. 


Trust and Brand go Hand-in-Hand

Your brand is what sets you apart from the competition. And people will buy from companies that they know and trust.

The main goal of a content strategy is to transform your brand from a commodity into something that has a life of its own. Many people may see a brand and think it's just a logo with a name, but that represents so much more than that, such as the company values.

How Does Content Strategy Work?

Belvedere Vodka:

Your content strategy could be to add value. So, why do people pay so much more for Belvedere vodka? Because it has that added value.

Heinz Ketchup:

Next example is creating a conscious difference; everybody knows who the thick, rich one is.

TOMS:

People fall in love with the entire brand; not just the name. Toms Shoes is a great example. One of their campaigns is to wear your beliefs and then we've translated it here into a piece of branded merchandise. Rather than just putting your logo on a piece of branded merchandise, why not put your whole brand on a piece of branded merchandise.


If you want to learn more about how to build your brand through content strategy and why is it so important to build brand trust, then contact us at GLS Group today. 

Is it Important to Have Content Strategy? | GLS Group

Loading Form...
Most Recent

What Can Customizable Products and Branded Merchandise Do for your Company?

By GLS Group
December 04, 2019 Category: Promotional Products

At GLS, a branded product is more than just a coffee mug with your logo on it; it is a way to promote your brand while also giving back to those who help build your company.

How to Increase Brand Recognition with a Company Store

By GLS Group
November 25, 2019 Category: Brand Recognition, Company Store

Your brand helps guide your customers, and if they are at all confused by your branding or the message it sends, you could find yourself losing business.

How to Increase Employee Retention with Incentive and Recognition Programs

By GLS Group
November 20, 2019 Category: Employee Recognition

GLS Group creates unique programs for employers to use, which helps them increase employee retention with incentive and recognition programs.

Categories
Employee Recognition (9)
Brand Trust (8)
Employee Engagement (5)
Brand Recognition (5)
Branding (4)
Company Culture (3)
Productivity (2)
Profitability (2)
(2)
Customer Engagement (2)
Promotional Products (2)
Culture (1)
Employee Retention (1)
Loyalty Programs (1)
Content Strategy (1)
Content (1)
Brand Voice (1)
Company Store (1)
+ Show More
©
All Rights Reserved GLS Group, Inc.
Powered by Virteom Logo Virteom