Blog

Why is it Important to Have Content Strategy?

Content without a strategy is just data. Content strategy considers the context in which the content is going to be consumed by the prospects.

91% of B2B marketers use content marketing a documented strategy for content yields higher levels of marketing content success. But only 37% of marketers have an actual documented strategy.

Trust and Brand go Hand-in-Hand

Your brand is what sets you apart from the competition. And people will buy from companies that they know and trust.

The main goal of a content strategy is to transform your brand from a commodity into something that has a life of its own. Many people may see a brand and think it's just a logo with a name, but that represents so much more than that, such as the company values.

How Does Content Strategy Work?

Belvedere Vodka:

Your content strategy could be to add value. So, why do people pay so much more for Belvedere vodka? Because it has that added value.

Heinz Ketchup:

Next example is creating a conscious difference; everybody knows who the thick, rich one is.

TOMS:

People fall in love with the entire brand; not just the name. Toms Shoes is a great example. One of their campaigns is to wear your beliefs and then we've translated it here into a piece of branded merchandise. Rather than just putting your logo on a piece of branded merchandise, why not put your whole brand on a piece of branded merchandise.

If you want to learn more about how to build your brand through content strategy and why is it so important to build brand trust, then contact us at GLS Group today.

Is it Important to Have Content Strategy? | GLS Group

Loading Form...

/ Print

Most Recent

Why Employee Recognition is Important

By GLS Group
August 14, 2019 Category: Employee Recognition

Why Employee Recognition is Important One of the things that we do at GLS Group is design unique and personal employee recognition and incentive programs. A lot of people know this affects processes and productivity within the company internally, but a lot of people might not think about how it can positively impact their customers outside of the company. Recognition programs that effectively engage employees have a 31% lower voluntary turnover. Internal Benefits: Better retention Lower absenteeism Creates internal experts in your company Client Benefits: Lower costs Efficient and helpful customer service 78% of employees would work harder if they were better recognized. Internal Benefits: Increased productivity Improved Safety/ reduced accident costs Improved systems Client Benefits: Deadlines are met and even exceeded Lower costs Smooth, accurate, and efficient transactions 41% of companies that use peer to peer recognition have seen positive increases in customer

How to Pick the Right Company Store

By GLS Group
August 07, 2019 Category: Brand Recognition, Company Culture, Employee Recognition

How to Pick the Right Company Store Picking a company store is important because you dont want to just choose any old company store provider. You want to make sure you are working with someone who understands your business and your values. GLS Group specializes in building a company store for your business and can truly individualize it for your culture! Pricing Loyalty Most manufacturers offer Co-Op or End Quantity pricing. These costs should be extended to you in exchange for your loyalty. Are there any additional discounts available? Are there any hidden costs such as set-up fees, proof costs, or rush fees? Options The same thing does not fit everyone! Everyone has different tastes, styles, budgets Your store should be able to accommodate any foreseeable requests. Branding Guidelines At what point in your conversation with your potential provider do they ask you about your branding guidelines. Do they even ask you? Co-Branding Ask them about it. Do they provide it? Customer

Why is it Important to Have A Solid Brand Strategy?

By GLS Group
July 31, 2019 Category: Brand Trust

Why is it Important to Have a Solid Brand Strategy? What is Branding Strategy? A branding strategy is a cohesive message that you send out into the marketplace to communicate your companys story and brand promises. 5 Signs You Need a Better Branding Strategy: Flat Growth/ Declining Sales The first one, of course, is that your sales are flat, or your sales are declining. Flat growth isnt a good thing because you want to have upward growth. People Dont Know What You Do If people cant tell what you do from your marketing communications, then its not clear to them what you can provide them. People dont have time to put much effort into figuring out what you do. It has to be at the forefront, so people dont get lost. You are a Master of None If youre marketing communications are just blasting out all these great things that you can do it really waters down your area of expertise. Its not clear what area it is that you shine in and that just diminishes your credibility. Your Products,

Address

27850 Detroit Rd. Westlake, OH 44145 United States